![](http://storage.ning.com/topology/rest/1.0/file/get/3348232737?profile=original)
Many small even home-based businesses across the country have invested their creativity and resources to produce attractive products for the lucrative African-American market. Until now, they have had limited access to the widely dispersed target African-American audiences. Suppliers have primarily used expensive face-to-face marketing techniques in local markets, or invested heavily in travel and other logistics. "How to effectively replicate themselves is the challenge they face," said Earl Mathis, the President of BlackCollegeStuff.com. "Many suppliers want to improve their reach, but are often limited by time, money, knowledge and skills. BlackCollegeStuff.com provides suppliers with a cost-effective mechanism that leverages proven marketing concepts and advanced Web technologies to help them achieve their goals." Suppliers can not only leverage the power of the Internet, and the marketing and branding relationship that BlackCollegeStuff.com has established over the years. Those leveraging activities include: African-American online communities and social networking sites Black sports marketing and promotion companies Event sponsorship, Affiliate marketing, Catalog marketing (online and print), and Web, radio and television advertising, A key component of our brand development is relationship building with the black college community from pre-college to alumni. With key marketing relationships with firms such as Superior Sports Network, BlackCollegeStuff.com is able to increase its brand recognition and generate traffic to its marketplace.
"Building and establishing a great partnership with BlackCollegeStuff.com empowers our viewers from all of our social networking websites to understand the brand awareness potential of how small and large business can connect and grow their businesses. If your company only wants to focus on traditional standards, then your company will only stay the same way with no growth, and that's a promise! If your company expects to be the best with unlimited social networking developments to future developments to the new tech age, then your company is expected to grow limitless, and that's a fact!", said K. Carrington-De'Laine, SBMC, Executive Director/Creator/Producer of Superior Sports Network.
For more of this press release please log on at http://www.superior-sports.blogspot.com
You need to be a member of The Official Superior Sports Network to add comments!
Join The Official Superior Sports Network